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Remember The Smell Of Play-Doh? Well, You’d Better Not Try To Re-Create It!

La Crosse, WI, United States / KICKS 106.3
Remember The Smell Of Play-Doh? Well, You'd Better Not Try To Re-Create It!

Toy maker Hasbro has announced it has trademarked one of the most recognizable aspects of one of its most iconic products: the smell of Play-Doh. The company announced¬†Friday that the U.S. Patent and Trademark Office has officially recognized the distinctive Play-Doh smell as a registered trademark of the brand, which first hit stores in 1956. The odor is described by Hasbro as a “sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”

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