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Ikea Magazine Ad Doubles As Pregnancy Test!

La Crosse, WI, United States / KICKS 106.3
Ikea Magazine Ad Doubles As Pregnancy Test!

Swedish furniture giant Ikea is calling on women who suspect they might be pregnant to literally urinate on its latest print ad to find out for sure. The Ikea ad, in Swedish magazine Amelia, contains a pregnancy test that reveals a discounted price for an advertised crib if it comes into contact with a pregnant woman’s urine. “Peeing on this ad may change your life,” the text at the top of the ad reads. “This ad is also a pregnancy test. Pee on the marked are and wait a moment. If you are expecting, you will get a surprise right here in the ad.”

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