If you’re Olympic curler Matt Hamilton, you’re inspiring your newly-found fans with your distinctive facial hair. A contingency of Hamilton followers have flocked to the “Hamilton Mustache Militia,” sharing pictures online of themselves wearing the American curler’s signature full ‘stache after hearing a call-to-action on Twitter. The hashtag — and facial hair challenge — was kicked off a few days ago by 2010 Olympian Chris Plys. Hamilton then egged fans on to continue with their shows of support in advance of the semifinal matchup against Canada, which they won. The U.S. curling team is now headed into a gold-medal round with Sweden, taking place tomorrow morning.
Ok America! Absolutely massive game tonight for us here in #Pyeongchang2018. I’m gonna need everyone in #hamiltonmustachemilitia to sound off with another Stache pic and ranking (you make it up). Lets see the support!! @NBCOlympics @TeamUSA #curling #HamiltonMustacheMilitia pic.twitter.com/qXzqVFYeN9— Matt Hamilton (@MattJamilton) February 22, 2018