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Frozen TV Dinner Throwback

La Crosse, WI, United States / KICKS 106.3
Frozen TV Dinner Throwback

Swanson frozen dinners

Swanson had literally, tons, of leftover turkey after Thanksgiving and challenged their employees to come up with a solution. One employee suggested frozen turkey dinners. In 1954, Swanson heavily advertised their frozen dinners. That year “Swanson sold more than 25 million TV dinners to hungry Americans, at 89 cents per package,” according to How Stuff Works.

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