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Budweiser Takes On Starbucks, The Dallas Cowboys Are “Betting” On A New Sponsor, And Dale Jr. Opens Up About Concussions

La Crosse, WI, United States / KICKS 106.3

Anheuser-Busch is taking aim at the cult of the Starbucks Pumpkin Spice Latte, by rebranding their Busch Light beer as “Busch Latté.” On the day that PSLs returned to Starbucks shops last week, the beermaker tweeted out several photos of their renamed Busch Light cans. The new cans were set up against backdrops of fallen leaves and gourds, or wrapped in plaid fabric, to evoke an autumnal theme. Source:

Now that the United States Supreme Court has lifted a nationwide ban on sports gambling, the NFL itself had to relax rules in that regard recently. That now includes the Dallas Cowboys and owner Jerry Jones becoming the first team in the league to have a casino as an official sponsor. WinStar World Casino will be the new sponsors of the Cowboys. Located in Thackerville, OK, just north of Dallas, the WinStar is considered the world’s largest casino. It was originally started by Chickasaw Nation as a bingo hall in 1991. It’s an interesting move for the Cowboys, and one that should start a trend around the NFL. Source:

Dale Earnhardt Jr. is one of the most open professional athletes when it comes to talking about concussions, their dangers and general safety. But that wasn’t always the case. The retired NASCAR driver, who’s now broadcasting for NBC, recently opened up even more about his experiences with concussions in an interview with sports reporter Graham Bensinger. Junior estimates he’s had a shocking 20 to 25 total concussions over the course of more than two decades in NASCAR. As he explained, “the majority of those I wouldn’t have told anybody about.” Earnhardt, whose most recent diagnosed concussion was in 2016 and sidelined him for the second half of that NASCAR season, said he thinks NASCAR does a good job protecting drivers with “the knowledge that they have” about head injuries. But he’d want the sport to push more to protect drivers from themselves and their instincts to hide potential concussions. Source:


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