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Wonder Bread ….Wonder how it all started?

La Crosse, WI, United States / KICKS 106.3
Wonder Bread ....Wonder how it all started?


In 1921, Indianapolis consumers were teased that “Wonder” was coming on May 21st. What arrived on that historic day was Wonder Bread.

With a name inspired by the “wonder” of the International Balloon Race at the Indianapolis Speedway and iconic balloon-shaped imagery to match, Wonder Bread soon became a common  in kitchens everywhere. Then, everyone’s favorite white bread really took off in the 1930s when pre-sliced bread became  the rage.

Today, Wonder Bread is still enjoyed by millions of Americans across the nation, where it’s packed in lunchboxes, served in restaurants.

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